We’re about to dive headfirst into the deep ocean of online traffic.Oh, you haven't heard of Digital Marketer? No biggie. They're just one of the *titans* of the digital marketing world, with a grip on the industry that’s tighter than a bear hug. They're kind of a big deal...

If you attended our exclusive Google & YouTube Ads Summit, you're probably blowing up your metrics right now. But if you missed it...well, too bad! Just kidding. ;-) We’re going to hook you up with a cheat sheet for running killer ad campaigns in this post.

Writing systems are what professional writers use to overcome that moment that comes to anyone who’s ever put pen to paper (or today fingers to keyboards).

We're diving into something super interesting—Lifehack Guru's unique way of grabbing attention with their ads. These guys use some weird but effective tricks that make people want to click. We're going to take a look at how they mix curiosity with smart marketing to get tons of clicks and visits.

Picture this: You're chilling on your couch, browsing the news, and BAM! You see a headline that says, "The five stupidest things Americans overspend on." Intriguing, right? That, my friend, is the work of BetterBuck.net. These guys are crushing it in the native ad game, and today, we're gonna dig into their secrets.

“Over 20 million people visited Coinbase’s landing page in a single minute after its floating QR code captivated every Super Bowl viewer on Sunday, the company said. And the crypto industry's advertising push has apparently only just begun.”

One of my specialties was lead generation. In fact, I used to think it was cheating when clients would ask me to only do lead generation for them. For me, lead gen came so easy that I thought I was doing something wrong. So lets reveal some secrets…

Choosing the perfect marketing certification for your career advancement can make a significant difference in the direction and potential of your career trajectory. With myriad of options available, here are some essential factors to consider to make an informed choice of certification.

We're talking about Dr. Jordan B. Peterson today - a name that probably rings a bell. He's not just a psychologist and author but a heavyweight in the world of public intellect. And guess what? His marketing is as sharp as his intellect. My journey into Peterson's marketing universe started, of all places, on Facebook. A simple ad popped up, and my curiosity got the better of me. Click! And off I went down the rabbit hole to his website, UnderstandMyself.com. What I found was nothing short of marketing brilliance, wrapped in the most elegantly simple package you can imagine.

In today's edition of The Edge, we're going to analyze the marketing tactics behind Sun Value, a solar panel company. Specifically, we'll look at how they leverage online ads and landing pages to generate leads.

Want to know the secret behind Babel's meteoric growth to nearly 10 million monthly visitors? In this post, we'll dissect their clever marketing strategies across SEO, paid ads, and social media. You'll see how they create memorable ad creatives, rank for high-volume keywords, and produce engaging content that converts visitors into paying users.

Ever wondered how a simple ad can capture your attention and lead you down a rabbit hole of interesting content? Well, you're in the right place to find out! In this blog post, we're going to dissect an intriguing affiliate campaign. It's all about a topic that's bound to catch the eye of any dog lover...

Discover how The Wallet Guru leverages native ads on sites like weather.com, a site with 2.6 billion monthly visits, to boost their affiliate marketing success. Learn about their captivating GIF ads, enticing offers, and key strategies that can elevate your own campaigns. Dive in and uncover the untapped potential of native advertising for your affiliate marketing efforts.

You’d probably rather me talk about something sexier like Facebook or TikTok ads. But I promise after this you might be like me and think this trumps ALL of them. I call this strategy “A keyword for everyone.”

Sources say 15% of all Googled phrases are brand new never before seen. That means if Google gets 5.6 billion searches a day (I googled it) that 840,000,000 new never before searched phrases happen.

Have you ever clicked on an ad thinking it's one thing, but then discovered it's something completely different? That's exactly what we're diving into today. I'm here to take you on a fascinating journey, where we'll peel back the layers of an ad campaign that seems to be about skincare, but there's a twist - it's actually promoting something else entirely.

Beauty Pie has come up with an innovative membership model that lets customers get high-end beauty products at deep discounts. Instead of paying hundreds of dollars for luxury brands, Beauty Pie members can score the same great quality for a fraction of the normal retail price. How do they do it? In this edition of The EDGE, we're going to take a close look at Beauty Pie's business model and marketing strategies.

The Hustle is not just another newsletter floating in your inbox. It's a rich source of stories, insider tips, and juicy tidbits about the business and tech world, loved by millions. And today, we're going to dissect, analyze and understand how The Hustle has risen to the top, making waves with its incredible SEO and digital marketing strategy.

You've probably heard about Canva, right? That awesome online design platform that makes graphic design super easy and accessible for everyone. It's high time we crack open their marketing strategy and see what we can learn from these marketing ninjas.

If you want to dominate the world of ecommerce, you need to be learning from the masters. And when it comes to online sales and marketing, Shopify is in a league of their own. In this post, we're going to pull back the curtain and take an up-close look at Shopify's display advertising game plan. We'll analyze their high-performing ads, dissect their landing page strategy, and even peek into the data behind their success.

We're coming at you with an in-depth breakdown on one of the undisputed kings of the fitness marketing space: VShred. If you’ve been online anytime in the last few years, chances are you’ve come across one of their ads. VShred has perfected the art of dominating the fitness vertical on YouTube.

Discover the 3 ad campaigns that took AdSkills to over a million dollars! Learn the secrets behind brand search ads, retargeting campaigns, and content distribution, and skyrocket your business growth.

If you've been struggling to gain traction online, feel like you've tried everything, and are frustrated with the lack of clarity around what really works today, this is for you. I've analyzed Alex's marketing tactics inside and out. What I uncovered will change the way you think about building an audience and skyrocketing your traffic.

Singapore Airlines proved that it's possible to break through the noise and deliver an ad experience that's anything but ordinary. As travel brands continue to adapt their marketing strategies for the digital age, there are valuable lessons to be learned from Singapore's approach. Singapore Airlines is about to take us on a journey that just might transform the way you think about travel marketing.

If you want to know how to create YouTube ads the fastest, easiest, cheapest way, with examples of some of the best Youtube ads in history, then you’ll want to read every word of this article.

Discover key insights from marketing expert Rich Schefren on creative content, AI in marketing, and short-form video strategies. Learn actionable tips to boost your digital marketing efforts and stay ahead in the evolving landscape. Gain valuable knowledge on email optimization and adapting to market changes.

I've been diving deep into the marketing world of Organifi, one of the top players in the health and wellness space. You know, the guys who are smashing it with their premium organic superfood supplements! Well, I've dissected their strategies, and let me tell you, it's pure marketing gold.

We'll be taking a deep dive into the landing pages at Dinnerly.com, their checkout processes, social media activity, SEO techniques, and paid ads - all of which have been crucial in driving their success.

“Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is.” - Digiday.com

Have you ever come across a website and thought to yourself “How on earth could this possibly be a profitable business?” Well, today I want to take you behind the scenes of one such mysterious money-making machine - Healthy Gem. I scrutinized their traffic sources, dissected their content strategy, and investigated how they turn a profit through this unconventional approach.

If you've ever tried affiliate marketing, you know it can be tough to make it work. Lots of things have to come together - the offer, the traffic, the creative. Miss one piece and your campaign goes nowhere.But when you get ALL those pieces working, an affiliate campaign can make some serious bank. That's what happened for the guys behind ExpertsInMoney.co.

With so many brands competing for attention, creating a website and campaigns that instantly grab your ideal customer is key. One company that's doing this really well right now in the healthcare sphere is Hear.com. As an innovative online retailer selling hearing aids direct-to-consumer, they've honed their marketing strategy down to a science.

Have you ever wondered what makes Golden Hippo the colossal figure it is in the market today? This powerhouse of digital marketing is no accident. It's the result of a carefully orchestrated symphony of strategies that seamlessly coalesce into one potent formula for success. Today, we're pulling back the curtain on two of Golden Hippo's most noteworthy brands: Dr. Marty Pets and Gundry MD. By the time we're done, you'll have an insider's perspective on what makes these brands tick, and just how Golden Hippo has managed to consistently stay ahead of the curve.

I've been keeping a close eye on the digital therapy industry for years now, and one company consistently stands out as the clear leader in the space - BetterHelp. They've transformed into a true brand powerhouse. But how exactly did they pull this off?

Ever stumbled across an ad that made you pause and go, "Wow, I kinda want that"? Let's dive into a world where shopping is not just about what you buy, but the story and mission behind it. Ready to discover how Bearaby is changing the game with their eco-friendly, super cuddly pillows and bedding?

Mindvalley's marketing isn't just appealing - it's downright magnetic. Trust me, even I was almost tempted to grab my credit card and make an impulse purchase. But wait, there's something more to it.

Scaling up a marketing agency takes careful planning. This article will explain 9 key steps to grow your agency strategically. Following these steps will help you expand in a sustainable way while maintaining quality services.

Today we'll be doing a full analysis of the marketing of Chuck Norris' supplement brand Roundhouse Provisions. Chuck Norris is an icon, so seeing him endorse a health product at 83 years old demanded further investigation.

If you’re wishing your social media was a 24/7 marketing director that attracts, prospects, and closes deals for you, then keep reading because this is going to be a masterclass in social selling.

The Ritz Carlton has set sail, bringing its signature elegance and unparalleled service to the world of yacht cruises. Just picture this: a vast, gleaming vessel that seems like a floating palace, ready to whisk you away to the most beautiful corners of the globe.‍Now, I know what you're thinking. How do I know so much about the Ritz Carlton's venture into maritime majesty? Well, it's all thanks to their savvy marketing magic.

Today I'm bringing you a fascinating breakdown of the digital marketing strategies used by the powerhouse known as Golden Hippo, focusing on one of the big boys in their portfolio: Dr. Gundry MD. Now, if you consider yourself an ambitious entrepreneur or an eager marketer, buckle up and get ready – because I've rolled up my sleeves and dug deep into the trenches to bring you a behind-the-scenes look at just what makes these guys the real deal in the direct response market.

Today, we're taking a deep dive into the marketing strategies used by a company that's been around the block. Fisher Investments has some pretty smart marketing tricks up their sleeve. In this blog post, we'll break down their approach, from the subtle ad design to their clever lead capture tactics.

We're going to talk about a cool food delivery company, Hungry Root. What we're going to see isn't just a website or a simple explanation of what they do. It's about how they use words to persuade people, make offers that you can't resist, know who they need to talk to, and make the best use of online places where people hang out.

My name is Justin Brooke, and my first agency failed, but… My second agency made over $1 million per year and my client list included Dan Kennedy, Russell Brunson, Ryan Deiss, Jon Assaraf, LendingTree, Agora, and more.

If you follow me on FB you maybe saw my post about my “Internet Marketing Retirement Plan.” It’s a dead simple business model where you just send one email a day. The first step however, is to build a big email list.

We're taking a deep dive into the strategies that have skyrocketed ButcherBox to the top of the meat delivery market. Uncover how they captivate their audience with mouthwatering recipes, team up with influencers to boost their reach, and harness the power of SEO and paid search to capture potential customers. 🚀🥩

Have you ever wondered how you could capture your audience's attention right where they spend a lot of time? Or maybe you're itching to find the perfect mix of search engine and social media strategies? In today's deep dive, we're unpacking the Ka'Chava phenomenon—all the savvy marketing methods they've used to charm their way into the spotlight.

Chances are you've heard of Jeff Bezos, the mega-rich founder of Amazon. But did you know his face is being used to drive traffic to a real estate investment platform? I recently stumbled upon an intriguing ad with Bezos's photo and a headline saying you can invest in real estate with just $100.

Today we're diving into one company that absolutely dominates the online space through shear force of will - Grammarly. I'm going to peel back the layers and show you exactly how Grammarly built an entire business to the tune of billions in valuation through strategic product, content and advertising moves.

In the world of weight loss, it's tough to stand out. But Noom has managed to do just that, turning heads and making waves. So, how did they do it?

We're focusing on Pelvic Floor Pro, a product that's been grabbing a lot of attention lately. We'll uncover how Pelvic Floor Pro is driving traffic and boosting sales through clever marketing moves. We'll explore where their visitors are coming from, how they're connecting their offers, and what ad platforms they're using effectively.

Here at AdSkills, we're always excited to share the success stories of our members who are leveraging our proven strategies to drive incredible results for their clients. Today, we're thrilled to spotlight Maria Colon, a digital marketing expert and proud member of our AdSkills Pro Certification program.

As many of you know, I'm always on the lookout for unique and innovative ways that companies are driving traffic, converting leads and monetizing their business. The Penny Hoarder in particular caught my attention because they've found a way to do all of the above in a major way through a dynamic combination of organic, paid and affiliate/sponsorship efforts.

This is the story of Oxford Royale and how they've managed to catch the eyes of students and parents alike. From an ad that draws you in to a website that keeps you hooked, Oxford Royale knows its game. And the best part? Their strategy is not just effective but also incredibly engaging and inspiring.

I'm going to break down Oracle NetSuite's B2B display ad strategy - from the high-level traffic and placement data to the specific ad creative and landing page experiences they're using. You'll have a better understanding of how a major enterprise software company is leveraging display ads to connect with finance executives.

Affiliate marketing can be an extremely lucrative business model if done right. The key is driving targeted traffic to an offer and getting conversions. In this edition of The Edge, I'm going to break down a successful affiliate campaign targeting women over 55.

Studies show that over 90% of consumers read online reviews before they buy something. ReviewScout has found a clever way to create a trustworthy, third-party review site that appears neutral and third-party, but is actually owned by the company promoting its own products. And they aren't trying to hide anything.

I bet you're wondering how I get the most out of ChatGPT. The secret lies in strategies like this, for example. I create "Mini-Employees", assigning specific roles to ChatGPT - like a social media manager or a YouTube assistant, and it does a fantastic job!

As someone who has replaced myself, and also trained media buying teams for some of the biggest names in marketing (Agora, Cardone, Deiss) - I can assure you that there is a way out. You are not stuck forever.

Mad Muscles is an absolute traffic monster, spending millions on ads everywhere from Facebook to Google. We're talking 35 MILLION visitors in just 3 months! If you want to grow pure, bulging marketing muscles like these guys, you better keep reading. I'm about to take you through their whole swole system, step-by-step.

The true genius of Google performance max comes out when you think of it a a giant split tester or as an insight spewing machine.

In this article I’m going to try to explain why the top 1% of advertisers like Justin, love GDN, but also why everyone else has a bad experience.

Today I'm sharing how Masterclass skyrocketed to success with their no-nonsense marketing. They cut right to the chase with their genius simple vision: the best experts teaching you the skills that actually matter. Their marketing keeps it real - stripped of flashy gimmicks. Instead, they laser focus on user experience, clarity and delivering exactly what they promise: world-class education. Masterclass provides a blueprint any company can follow to grow a sustainable business built for the long haul.

Maria Colon's journey from software engineer to digital marketing expert showcases resilience and reinvention. Through AdSkills, she's honed her skills and found a passion for empowering local businesses. Maria's client-focused approach and commitment to results make her a sought-after expert, inspiring entrepreneurs to excel in their marketing efforts.

When it comes to luxury real estate, first impressions are everything. And in today's digital age, that means having a website that not only looks the part but also effectively communicates what makes your property special. So, let's take a closer look at how Ora by Casa Tua is doing just that.

We all know the struggle is real when it comes to selling stuff that isn't exactly glamorous. But listen up! We're going to break down Grip6's awesome marketing strategy and see how they've managed to make socks cool (yes, it's possible!).

In this episode of The Edge, we're going all detective mode on Ancestry.com's ad campaign. Yep, the big shots in the family tree and history digging business. They've done some pretty slick advertising over on CNN.com, and trust me, that's a website with a ton of eyeballs on it every day.

With strategies bold enough to break the mold, Billy Gene showcases the power of thinking outside the box. It's about painting a picture so vivid that it becomes impossible to ignore. By embracing innovation and creativity, he has set the stage for what the future of marketing looks like.Whether you're a seasoned marketer or a curious newbie, let's dive in and discover the magic behind the curtain, exploring how innovation, creativity, and strategic thinking form the cornerstone of Billy Gene's marketing tactics.

The spectacular rise of software startup Hyros has left many of us scratching our heads - how did they make it to the top in such a saturated market space? Strap in as we pull back the curtain to reveal the secrets of Hyros' phenomenal growth.

Growing an agency is like juggling while riding a unicycle—clients want results yesterday, competitors are encroaching, and the to-do list never ends. Without the right funnels, it’s like trying to fill a bucket with a hole in it. I recently spoke with Mikel Diaz from Funnelytics, who highlighted the six essential funnels every agency needs for growth.

Ryan Levesque, founder of AskMethod, has spoken all over the world, authored a book, and inspired a whole new category of software because of his work with SURVEYS.

We'll explore the secrets behind Convertkit's flair for whipping up blog posts, tutorials, and how-to guides that unravel mysteries and offer solutions for their target customers. You'll discover how they tackle the hurdles and challenges of creators, forging an unbreakable bond with their audience and driving success.

This time we're cracking into the marketing strategy of none other than Happy Egg Co, the brand that's all about free-range hens and those coveted rich yolks. This company has been doing some seriously impressive stuff in the digital marketing space and today, we're going to dissect what makes their strategy work so well.

The birth of machine learning has given rise to insatiable creative-eating monsters. Refuse to feed them their fresh daily dose of new creative and their algorithm henchmen bonk you over the head with reduced CTRs and higher CPAs.

Whether you're a marketer, business owner, or just curious about how the big dogs do it, get ready to uncover the secrets behind Adobe's success. Let's go!

Let's talk about Amy Porterfield. She's a real heavy hitter in the online course world, and based on the Facebook ads library, her ads look like they are crushing it. We're going to peek behind the curtain and see what makes her ads tick.

Today we're getting under the hood of Masterworks, the new kid on the block in the high-stakes world of art investing. We're talking about the tactics that are turning heads and causing a buzz around Masterworks' fractional art investing platform. It's like the new cool kid in the investment world, and Masterworks is leading the pack.

Today, we're diving into a fascinating example of e-commerce success driven by native ads. Picture this: a smartwatch campaign that's not just a watch, but a health revolution on your wrist! This isn't about bombarding you with flashy ads. It's about telling a story, creating a connection, and offering something genuinely useful.

Today, we're going to look closely at how Amazon uses display ads to promote their "essential" products. We'll dig into the specific strategy Amazon is using with these display ads. We'll see why it's an important part of their marketing. And we'll explore the huge scale of Amazon's overall display advertising efforts.

Hey agency owners! Let's talk about something that's probably bugging you right now. You're so busy working on your clients' marketing that you're neglecting your own. Sound familiar? It's time to change that. By the end of this post, you'll have a clear roadmap to create a funnel that fills up your calendar consistently and predictably.

The new goal is creating “modular copy” a term our founder Justin Brooke invented to describe the process of creating lots of copywriting pieces that can be deployed in varying formats or modalities.

We're going to unpack the secrets that have made Nano Sparkle a hit. We'll look at how a simple ad grabbed my attention, how a compelling story was crafted, and how social proof convinced people to try it out. Plus, we'll explore the different ways they've driven tons of traffic to their site.

Today, I'm going to pull back the curtain and reveal how The Motley Fool has built a traffic and brand juggernaut in the finance niche. Forget about the fluff - this is the real deal.

The holiday season is prime time for e-commerce marketers. Shoppers are looking for the coolest and most interesting gifts out there. And the competition for their attention is fierce. In this post, we'll check out a slick holiday shopping campaign that caught my eye while browsing the web. These guys know how to pull out all the stops with urgency, scarcity and social proof.

Today, we're talking about something that might seem a little funny at first – toilet paper marketing. But let me tell you, it's serious business, and it's also seriously smart. "Who Gives a Crap" turned the plain old roll of TP into a lesson in clever marketing that we can all learn from.

“A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistakes altogether.”

These 10 books made me able to create compelling ads, optimize low performing ads into high performers, and create high converting landing pages.

I’m going to show you how to easily fix this problem and WHY it happens. You’ll understand WHY Youtube ads are different from other ads and HOW to guarantee you get more clicks.

Imagine going fishing and instead of putting a worm on your hook, you cast out 15 hooks with different bait. Surely, that would increase your chances of getting a bite right? That’s what this is BUT, I’m not going to make you create 15 ads.