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Introduction

Hey agency owners! Let's talk about something that's probably bugging you right now. You're so busy working on your clients' marketing that you're neglecting your own. Sound familiar?

It's time to change that.

In today’s edition of The Edge, we're diving into two killer funnel strategies that'll help you scale your agency like a boss. These aren't just any old funnels – these are the real deal, tested and proven by successful agencies.

Now, I know what you're thinking: "I don't have time for this!" Trust me, I get it. But here's the thing: if you want to grow your agency and stop relying on unpredictable referrals, you need a system. A funnel that works for you 24/7, bringing in qualified leads while you sleep.

We're about to explore two different approaches – one that nurtures leads over time, and another that goes straight for the jugular (in a good way). By the end of this post, you'll have a clear roadmap to create a funnel that fills up your calendar consistently and predictably.

The Slow Burn: How to Nurture Leads into High-Value Clients

Let's break down the first strategy – the Nurturing Approach. This one's all about playing the long game and building relationships. Here's how it works:

Target Audience:

We're going after businesses that are interested in funnel services. These folks might not be ready to buy right now, but they're curious about how funnels can help their business grow.

Key Components:

1. Facebook Ads: This is where the magic starts. We're using Facebook's awesome targeting to find our ideal customers.
2. Free Funnel Visualizer Lead Magnet: Here's the bait – a free tool that helps businesses visualize their funnel. It's valuable and relevant, making it irresistible to our target audience.
3. Qualification Process: Not all leads are created equal. We use some smart questions to figure out who's a good fit for our services.
4. Free Growth Plan Offer: For qualified leads, we offer a free growth plan. It's not a hard sell – it's a chance to showcase our expertise and build trust.
5. Retargeting and Nurturing Sequences: We don't give up on leads that don't convert right away. We keep showing up in their feeds and inboxes with valuable content.

Monetization for Non-Qualified Leads:

Here's the clever part – we're not letting any leads go to waste:

1. Software Partnership: We partner with a funnel software company (like Funnelytics) and offer their tool at a discount. This helps us recoup some of our ad spend.
2. Tracking Implementation Upsell: We offer to set up the software for them. It's a smaller commitment than our full service, but it gets our foot in the door.

The beauty of this approach is that it casts a wide net. We're building a pool of potential clients and nurturing them over time. It's not the fastest path to a sale, but it builds a strong foundation for long-term growth.

Remember, patience is key here. You're planting seeds that'll grow into a forest of clients down the road!

The Laser Focus: Landing Dream Clients at Lightning Speed

It’s time to shift gears and talk about The Direct Approach. This one's for the agencies that want to move fast and close deals quickly.

Let's break it down:

Target Audience:

We're laser-focused on businesses that are ready to buy RIGHT NOW. These are the folks who have a problem and need it solved yesterday.

Key Components:

1. Facebook Ads: Just like before, we're using Facebook to find our ideal clients. But this time, our message is more urgent and solution-focused.

2. Simple Video Landing Page: Here's where things get interesting. No opt-in forms, no email capture. Just a straight-to-the-point video that speaks directly to our target audience.

3. Clear Problem-Solution Presentation: In the video, we're calling out their pain points and showing how we can solve them. It's like we're reading their minds!

4. Proof and Case Studies: We're not just making promises - we're backing them up with real results. Nothing sells like success stories.

5. Direct Call Scheduling: If they like what they see, they can book a call right away. No hoops to jump through, no lead magnets to download.

Two-Step Close Process:

1. Discovery Call: This is where we dig deep into their business and confirm we're a good fit.

2. Proposal Call: If all looks good after the discovery call, we come back with a tailored proposal to seal the deal.

This approach is all about speed and efficiency. We're not trying to nurture everyone - we're finding the 3% of businesses that are ready to buy now and giving them exactly what they need to make a decision.

It's a bit like fishing with a spear instead of a net. You might catch fewer fish, but the ones you do catch are exactly what you're looking for.

Remember, this strategy works best when you have a clear, compelling offer and you know exactly who needs it most. It's not about being pushy - it's about being there with the right solution at the right time.

So, are you ready to cut through the noise and start closing deals faster? This direct approach might be just what your agency needs!

Comparing the Two Strategies

Let's put these two strategies head-to-head and see how they stack up. This is where the rubber meets the road!

Nurturing Approach Benefits:

• Builds a bigger audience over time
• Great for newer agencies still building credibility
• Works well if you have a longer sales cycle
• Helps educate potential clients about your value
• Can lead to stronger, longer-lasting client relationships

Think of this like planting a garden. It takes time, but you'll have a steady harvest for years to come.

Direct Approach Benefits:

• Faster results - you could land clients within days
• Works well for established agencies with proven results
• Perfect if you have a clear, high-value offer
• Attracts clients who are ready to take action now
• Can be more cost-effective in the short term

This is more like going fishing with a spear - you might catch fewer fish, but they're exactly the big ones you're after.

Choosing the Right Strategy for Your Agency:

Here's the million-dollar question: which one should you pick?

Well, it depends on a few things:

1. Your agency's experience: Newbies might want to start with nurturing, while veterans can go direct.
2. Your offer: Is it something people need to warm up to, or is it an obvious "yes"?
3. Your ideal client: Are they typically ready to buy, or do they need education first?
4. Your resources: Do you have the time and budget for a longer nurturing campaign?
5. Your goals: Are you looking for quick wins or steady, long-term growth?

‍Here's a pro tip: you don't have to choose just one! Many successful agencies use both strategies. They might use the nurturing approach to build their audience and brand, while also running direct campaigns for their hottest offers.

Remember, the best strategy is the one that works for YOU. Don't be afraid to test both and see what gets the best results for your agency.

From Blueprint to Breakthrough: Your Action Plan

Here are some killer implementation tips to help you crush it with your new funnel strategy:

A. Focus on Your Own Marketing:

I know, I know. You're busy with client work. But here's the truth bomb: if you don't market yourself, you're leaving money on the table.

• Set aside dedicated time each week for your own marketing. Treat yourself like your best client!
• Don't just "fit it in when you can" - schedule it and stick to it.
• Remember: your marketing is what fills your pipeline. No marketing = no new clients.
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B. Test and Refine Your Chosen Strategy:

Rome wasn't built in a day, and neither is the perfect funnel. Here's how to nail it:

• Start small. Don't try to build the whole funnel at once. Get one piece working, then add to it.
• Split test everything. Try different ad copy, videos, or offers to see what resonates.
• Be patient. Give each test enough time and data to be meaningful.
• Don't be afraid to fail. Every "flop" is just data telling you what doesn't work.
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C. Track Key Metrics:

If you're not measuring, you're just guessing. Here are the numbers you need to watch:

• Cost per meeting: How much are you spending to get someone on a call?
• Show-up rate: What percentage of scheduled calls actually happen?
• Conversion rate: How many calls turn into clients?
• Customer lifetime value: How much is each new client worth to you?

Pro tip: Set up a simple dashboard to track these metrics weekly. It'll help you spot trends and make smart decisions fast.

Remember, the key to success is consistency. Don't just try this for a week and give up. Give it time, keep tweaking, and watch your agency grow!

Wrap Up

We've covered a lot of ground today, from nurturing leads to landing quick wins. Whether you're playing the long game or going for immediate results, you now have the tools to scale your agency like a pro.

Remember, the key is to stop neglecting your own marketing and start treating yourself like your best client. Your funnel is your 24/7 salesperson, working tirelessly to fill your calendar with qualified leads.

Here are the key takeaways from today's post:

• Two powerful funnel strategies: Nurturing Approach and Direct Approach
• Nurturing works great for building long-term relationships and educating prospects
• Direct Approach is perfect for landing quick wins with ready-to-buy clients
• You can (and should) use both strategies if it fits your agency's goals
• Focus on your own marketing - make it a non-negotiable part of your schedule
• Test, refine, and optimize your funnel constantly
• Track key metrics to make data-driven decisions
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Now, here's your challenge: pick one of these strategies and start implementing it this week. Don't wait for the "perfect" time - that time is now!

Remember, your dream clients are out there right now, looking for someone just like you to solve their problems. Your funnel is the bridge that connects you to them. So start building that bridge today!

Are you fired up and ready to take your agency to the next level?

I want to hear about it! Let us know which strategy you're going to try first. And hey, if you crush it (which I know you will), come back and share your success story. Your win might just be the inspiration another agency owner needs.

Now go out there and make it happen! Your future clients are waiting.

Mikael Dia
Founder and CEO, Funnelytics