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Agency Crisis Headquarters

Resource Guide for Digital Agency Owners During the Pandemic

We've been getting a lot of questions about all types of ads during this pandemic. 


Instead of trying to answer every question, we decided to create a page that keeps our whole community updated on new ad policy changes, new pandemic business funding, and discounts on business resources. 


While some of you are experiencing losses, others are experiencing huge gains. Don't let the fear get to you. Everyone is home all over the world using the internet. We're here to help you pivot. 

News


Facebook is banning ads that promise to cure the Coronavirus

Facebook is banning ads that attempt to 'create a sense of urgency' around the outbreak or promise to cure it.

https://www.businessinsider.com/facebook-corona-virus-cracks-down-ads-2020-2

Should I add 'coronavirus' as a negative keyword?

I have seen a surge in 'coronavirus' related queries looking for an answer on whether it's safe to travel. I feel like it's best to add this as a negative keyword.

https://support.google.com/google-ads/thread/33116505?hl=en

Current and expected trends in PPC amidst the global virus outbreak.

With that, let’s take a look at some trends we have already started to see in PPC and what we can expect to see over the next few weeks and months.

https://www.ppchero.com/has-covid-19-infected-your-ppc-accounts/

YouTube to allow ads on coronavirus videos

YouTube will soon allow advertisements to run on videos that discuss the new coronavirus, reversing its previous policy that banned users from monetizing any coronavirus-related content.

https://thehill.com/policy/technology/487297-youtube-to-allow-ads-on-coronavirus-videos

CJ: COVID-19 Network & Consumer Trends Report

To help advertisers and publishers determine how to best respond to consumer needs in the current market, CJ Affiliate put together the COVID-19 Network & Consumer Trends Report. This report includes network-wide data and sector-specific analysis to provide visibility into recent consumer behavior.

https://junction.cj.com/covid-19-network-consumer-trends-report

How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that...

https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

Funding


Facebook Small Business Grants Program

Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses. Learn more.
https://www.facebook.com/business/boost/grants

Small Business Relief Tracker: Funding, Grants And Resources For Business Owners 

Small businesses nationwide are grappling with the colossal impact of the coronavirus. Here’s a running list of the government agencies, private companies and nonprofits that are extending support to struggling business owners

https://www.forbes.com/sites/briannegarrett/2020/03/20/small-business-relief-tracker-funding-grants-and-resources-for-business-owners-grappling-with-coronavirus/

Wefunder launches campaign to help small businesses crowdfund loans

With the COVID-19 crisis, startups across Silicon Valley are looking for opportunities where they can both increase the visibility of their services and be helpful to people and businesses deeply affected by the pandemic. 

https://techcrunch.com/2020/03/24/wefunder-launches-campaign-to-help-coronavirus-impacted-small-businesses-crowdfund-loans/

Loans For Businesses Affected By The Coronavirus

Where to find financing and grants if your business has been affected by the COVID-19 outbreak. Find out if you qualify and how to apply.

https://www.finder.com/business-loans-coronavirus

SBA: Small Business Guidance & Loan Resources

Health and government officials are working together to maintain the safety, security, and health of the American people. Small businesses are encouraged to do their part to keep their employees, customers, and themselves healthy.

https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources

REDDIT: All of the grants, loans, and Covid-19 small biz resources I could find

I own a smallish (17ppl) bookkeeping/accounting/payroll company (Accountingprose) that serves small businesses in the US. We put together some resources for our clients so they can stay afloat in the coming months. I hope they help you find some cash or resources for your business.

https://www.reddit.com/r/smallbusiness/comments/fpiszt/all_of_the_grants_loans_and_covid19_small_biz/

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms.

https://support.google.com/google-ads/answer/9803410?hl=en

Resources


Free Access: Coronavirus Placement Exclusion List for Google Ads - ZATO Marketing

Grab these two free coronavirus placement exclusion lists if you need to pull back on ads from News Org sites, and also sites about Coronavirus updates.

https://zatomarketing.com/blog/coronavirus-placement-exclusion-list-google-ads/

Free CXL Minidegree programs to people whose livelihoods are affected by COVID-19.

CXL is offering free Minidegree programs ($899 value) to people whose livelihoods are affected by COVID-19.  By Application Only.

https://cxl.com/institute/career-change/

Shopify Extended 90 Day Free Trial

Shopify is offering a 90-day free trial for all new customers. If you’re currently on a 14-day trial, you can extend it to 90 days. They are also making physical and digital gift cards available on all new and existing Shopify plans.

https://www.shopify.com/covid19

DigitalMarketer is Making Its Lab Membership Free

Effective immediately, we are opening the doors to DigitalMarketer Lab to anyone who wants access, totally free, from now until (at least) the end of March. (NOTE: We reserve the right to extend this offer if this threat is not under control by then.) This is not a free trial, nor are there any upsells or upgrade offers in the funnel.

https://www.digitalmarketer.com/blog/why-we-opened-lab/

Take Moz Academy Courses for Free

Today through May 31, you’ll be able to access the courses in Moz Academy for free. Hopefully you can use this resource to level up your skills, learn a new discipline, or simply channel your energy into a productive distraction.

https://moz.com/blog/moz-academy-free

Get A Free AdSkills Course

We just launched a new app and are working with instructors and course creators to launch courses on getting started with an at home career. You can get a free AdSkills course just by downloading and sharing this app. All instructions are inside the app. 

https://knowledge.ly/

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What Niches Are Included?

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Your Biggest Fan,

Justin Brooke
Founder of AdSkills