Table Of Contents
- Chapter 1: Introduction
How I became an expert at retargeting (also known as remarketing), results I've gotten, and a little vocabulary just so we are on the same page about a few things
- Chapter 2: The Basics
This chapter was written to give complete beginners an overview of what retargeting is, how it works, and some basic guidelines they should know before getting started.
- Chapter 3: Rookie Mistakes
After creating hundreds, probably thousands of retargeting campaigns and helping 11,000+ AdSkills students over the years, this chapter shares the 3 most common mistakes businesses make when they start retargeting.
- Chapter 4: Retargeting Deployment Tools & Networks
I know you are itching to get to the fun part where we design sexy retargeting ads, but first we outline the tools you need for managing pixels and tracking.
- Chapter 5: Budgeting for Small & Large Spends
We train ad buyers with small budgets and some with no limits. In this chapter we discuss how money gets allocated to retargeting campaigns and the bidding strategy to use depending on your budget.
- Chapter 6: Retargeting Ad Design & Layout
Ever hear of the "workhorse" ad? You will in this chapter - it's where I outline how to create the ad that has gotten me the absolute best results.
- Chapter 7: Advanced Retargeting Ad Strategies
Learn the 4 types of ad strategies in my retargeting toolbox; The Brander, The Product Reminder, The Instant Celebrity, & The Fence Jumper
- Chapter 8: Retargeting Recipes for ROI
This chapter is dedicated to the blueprints of proven retargeting campaigns that you can implement in your business and get great results from. I've put them in order of which you should do first and then scale up by adding each of the others.
- Chapter 9: Advanced Retargeting Concepts
Unlike the recipes I mentioned previously, this section covers retargeting concepts that can be used and interchanged inside of your recipes.
- Chapter 10: Resources
In this section I’ve compiled a few resources you’ll need when buying ads online including popular ad sizes, landing page best practices, as well as training and services available for getting your retargeting campaigns set up.
Retargeting Recipes retails for $12.99, but we bought it for you! We just ask that you pay your shipping / handling to receive it (just $6.95 US or $14.95 international)*
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AdSkills LLC not a part of Facebook.com or Facebook Inc. Additionally, AdSkills LLC is not endorsed by Facebook, Inc. in any way. Facebook is a trademark of Facebook, Inc.
Disclaimer: Campaign results listed above, in our marketing materials, or course materials are not typical and are the result of years of training, experimenting and learning from mistakes. These figures and results are used specifically as examples. Individual results will vary depending on a wide variety of variables and factors. We do not teach ways to make money quick or any forms of black hat marketing. If you are looking for "quick" fixes or and form of black hat strategies then our courses, community and workshops are not a good fit for you.