This is an eye-tracking study done by Nielsen research called the F-track

Do you want your blog to do more than just get you some retweets?

 

Stop calling it a blog

Calling it a blog suggests you’re interested in readers, comments and social shares.

 

From 2 to 25 percent conversion rate?

I don’t know about you, but I run a bootstrapped business.

 

4 things spending $30K taught me

Obviously, there are lots of micro-adjustments that I made during the course of a year. However, there were four main things that really moved the needle.

The basic blog layout you’ve seen a bajillion times

 

#1: Take advantage of premium screen real estate

When writing sales letters I focus a lot on the section “above the fold.”

#2: Move your sidebar to the left

To get more ideas for improving my own site, I started researching what the big dogs do — the Amazons, Facebooks and Walmarts. They have way more resources than I do for testing optimum performance, so I wanted to borrow from their experience.

F-Track eye-tracking study results by Nielsen Norman Group

#3: Use your sidebar strategically

Like most people, my sidebar had recent articles, comments, archives and tons of other crap. It was a place where I just stuffed whatever widgets looked good.

#4: Replace comments with a call to action

If your blog is a social hub, you can keep the comments. For me, I keep my social hub on social media.

If your blog is a social hub, you can keep the comments. For me, I keep my social hub on social media.

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The comment boxes are optional

 

What markets will this work in?

Nothing I’ve mentioned here is market-specific.

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