In this episode of "Breaking Marketing", we're speaking with Drew Griffin of Delicious Marketing. Drew and his partner, David Calafiore, are revolutionizing the way we approach local marketing and leveraging it to become power players in their communities.

Richard Mathew's inspiring story shows that you don't need a big podcast with thousands of subscribers to be successful. Learn how he uses his humble podcast to fill up his pipeline and how you can use storytelling to become a dominant force in your niche.

From Real Estate Growth Hackers, founder Zach Hammer, shares how he uses this well-known tool backed by psychology and a few simple tweaks to skyrocket his outreach response rate.

Ross Brezovar shares his remarkable journey to success as well as key insights for growing businesses in small communities and beyond. Tune in to learn how to make ROI your priority and unlock the potential for growth without compromising quality!

In this episode, learn from Rory Stern how to run a successful advertising campaign on Facebook and everything you need to know about them!

In this episode, Brice Gump shares his secrets to effectively buying and testing ads online. You’ll learn how to select the right type of campaign, shake up your ad copy, choose where you want to target your ads, and create results with a proven framework.

In this episode, Jay shares how he learned to understand consumer psychology, tactical and holistic strategies to modify and create his systems.

In this episode, Knute Fosso shares his strategies on how to improve sales, grow the brand, all at a better profit to his own clients as an ad buyer.

In some ways, this is a preview of what is coming to all sorts of Target Markets.

If you are doing B2B/corporate media buying this episode is a must-listen.

We talk about the differences between building an internal media buying team and some of the lessons Nate has learned. This episode will really open up your eyes as to the opportunities which are available to you as a media buyer.

In this episode, Desriann Blackwood talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based agency to a pay-for-performance model.

Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview.

In this episode, Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview.

In this interview, Sheena Murphy talks about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and talk about some opportunities there.

In this episode, Greg Cardinale talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position himself for growth.

In this episode, we had Dorothy Illson, a savvy media buyer, to discuss how she is preparing her clients for the changes brought about by iOS 14 and Facebook's various policy changes.

In this episode, we go into working with experts, using media buying as a bridgehead to get funnel building work and much more.

In this podcast, you’ll learn how to manage the client from high to low acquisition costs and manage the client journey. So many excellent tips!

Media Buying enabled him to be able to provide for his family in Mexico. We talk about book funnel ad mistakes and some interesting tweaks. He also shared about the stress of the first client and how to get better at it.

In this episode, Alvin Rai talks about the skills of managing expectations for clients and figuring out booked sales call funnels for coaches, consultants and agencies.

In this episode, Ryan Bently took the AdSkills Jumpstart training, got certified, got a client from the AdSkills MatchMaker Service and has been able to create an income to support his work.

In this episode, Derek Couts threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out his shingle as a wedding photographer.

In this episode, Paul Elliot saw an article AdSkill founder Justin Brooke wrote about the need for Media Buying. Paul decided to give it a try….

Here is how Brian Pedder turned the challenge of Covid into an even better business. We also talk about some major tactics for e-commerce advertisers. This is an action-packed episode, which also has Ed Dale, Director of Marketing at AdSkills and copywriting legend take on hosting duties for this series.

In this week's podcast, he takes you through these very clever strategies and talks about his journey in media buying.

Learn his “Road to Damascus” experience from conversion guy to media buying guy.

In this episode he explains; * How the lessons of door-to-door sales can help you with Media Buying. * What he does to keep clients for way longer than the industry at large. * The power of optimization and of course the $100 dollar challenge...

Jay is now creating media plans for billion-dollar companies and he shares his insights with us on today's interview. Currently, Jay is specializing in showing Facebook-centric agencies on how to transition to YouTube. Jay is one of AdSkills Pro-League members.

In this episode of the AdSkills podcast, Joao shares his experience of teaching himself e-commerce, shifting his focus to media buying, drawing parallels between stock investing and media buying, using AdSkills Jumpstart to accelerate his career, and providing insights on media buying in Europe along with two crucial phrases for media buyers.

Alejandro taught SEO and social media to local businesses after learning from Justin Brooke. He then tried Facebook ads in 2012 and worked at Pushpay in Seattle, helping to increase the company's valuation from 10 to 100 million dollars in two years. Famous authors reaching out inspired him to start a growth agency. Alejandro emphasizes the importance of strategy over tactics for business growth and sees content as the foundation and paid advertising as the fuel.

Milton grew his agency by managing ad spend from $16k to about $100k in less than a year, working with clients across various industries including universities, non-profits, funeral homes, and schools. He once brought in 987 qualified leads for a US-based magazine for under $20 by creating a targeted avatar and using his knowledge of their interests. With AdSkills templates, Milton was able to properly set up ad accounts and tracking, which helped him dominate Google searches for one of his clients.

Jon Rognerud is a skillful media buyer. He spent many years in software development, and after that, he started a media & marketing agency. Jon’s 3-step “formula” to online success comes down to: Targeted traffic, your positioning, and conversions. When it comes to traffic, he’s specialized in Facebook, Google Search, and GDN. He’s had a lot of success working with clients who are in health & beauty, wellness, finances, e-commerce, and local businesses.

Jonathan emphasizes the significance of a methodical marketing approach and the effectiveness of revisiting fundamental strategies in achieving desired outcomes. He highlights the importance of evaluating websites, funnels, and monitoring customer journeys for optimal results, particularly when onboarding new clients and shares his approach to tackling the prevalent challenge of tracking inconsistencies.

Pam Carpenter quickly created her own employment as a web designer and social media manager after losing her job. She transitioned to building online memberships and course platforms, working for Russell Brunson at Clickfunnels. She discovered the "Introvert Sales System" and combined it with her media buying skills to turn $275 in ads into $15,000 in revenue.

Kevin Milani left engineering and thrived in direct response marketing in New York, with a focus on YouTube ads. He also excels in Adwords, Display, radio, and TV. He manages $3M in monthly ad spend for multiple clients and impressively scaled a customer from $0 to $27,000 in daily profits within a week.

As an auto-proclaimed "math nerd", he focused on writing technical articles about Facebook, which eventually lead him to running social media ads for customers. Jason has a solid track record working with "Education" clients - which are usually not very sophisticated, when it comes to marketing... but can be real good at selling.

In this episode, Brandon recounts his experiences running a full stack marketing agency - think custom funnel builds, email marketing follow up systems and automation, landing page design and delivery, media buying, etc - as well as his productized service, managed Google Ads for veterinary practices.

Rory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before entering the media buying space, had sought to be recruited by the FBI in the area of Psychological profiling. It's fair to say then, that he knows a little about persuasive ad creative.

In this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. David brings to the table a wealth of experience, and we're delighted to have him join us at the AdSkills Pros podcast.

Brice used to be a student bartender, but those days are long gone. Nowadays, he helps his clients triple their sales leads using a multi-channel retargeting strategy. He was able to increase leads from a mere 42 per quarter to a whopping 50 per month. Check out Brice's conversation with Kate to learn more about how his agency achieves such impressive results for its clients.

Gregory Cardinale is a former developer turned Media Buyer, specializing in both French and English markets. Gregory has worked with European clients, primarily in French, and has had to get creative with his advertising techniques due to limited functionality and insights available in the Ads Manager for non-English markets. He focuses on marketing webinars for coaches, consultants, and experts in fields such as fitness, health, and self-development in the European market.

Desriann Blackwood worked from home as a virtual assistant, content writer, SEO specialist and social media strategist. However, her career took off when she started learning how to run ads as a media buyer. She helped a local client transition their successful offline business to online, resulting in over $100k revenue with only $4k in ad spend. Another client experienced a 60% revenue increase in just one month thanks to Desriann's new ad campaign.

Austin and Ian, former interns at a startup, joined forces to consult privately for companies, specializing in growth, paid media, analytics, and attribution, particularly on Facebook and Google. They excel at running ad campaigns with time-sensitive promotions and use AdSkills Pro League to learn new skills and meet clients' needs, while staying profitable.

Justin Jacques is an engineer to trade, and came to media buying via his pressing need to book clients for his Wedding DJ company... (stay with us!). He pursued SEO initially but started buying ads when SEO proved unreliable. Other companies noticed his paid ads success, which led to Justin helping them out with his newfound marketing experience. Eventually, he moved away from his Wedding DJ company to run his online marketing agency full-time.

Sheena Murphy is a valued member of the AdSkills community, along with her husband Mike who we heard from on the last AdSkills Pros Podcast.Sheena enjoyed a successful career before she trained as a media buyer with AdSkills, but wanted to work from home some time after she became a mom. Turns out that was a good move.She generated $36k in profit for her first client, which is dwarfed by her most recent client win, a respectable $767k in profits.

In this episode, Mike Murphy discusses how his "thousands" of dollars investment in AdSkills courses and community led to "hundreds of thousands" in revenue. He describes his repeatable and super effective strategy of "building anticipation through engagement and awareness ads", getting people to "know, like and trust" his client, and serving the audience in advance of any sales offer.

Digital Marketing Strategist, Joakim Hansson, is the founder of Win Win Win Marketing. A direct response ad agency, working with 7 and 8-figure companies to scale their advertising profitably on multiple ad networks. Joakim discusses the success he saw with one client who was running cold traffic to a webinar funnel, selling a $500 product. They spent 3000 Euros on each ad network, Facebook and YouTube. They went on to pay close attention to both the CPL and EPL of those channels, to discover insights.

Ben Blackmon has been running his agency since 2015 and is a member of AdSkills community. He attributes Justin Brooke and John Belcher for helping his agency level up. Ben's agency initially succeeded with direct mail, and he secured second place in Dan Kennedy's National Sales Letter contest. Ben's effective tracking and retargeting methods on and off Facebook helped one client double their seven-figure sales and helped another client achieve seven-figure sales and continued to grow their business.

Jordan Swanson is the CEO and Founder of ReachFire, a programmatic media buying agency. Jordan has spent millions in native and display advertising and has scaled companies from $0 to seven figures in media spend outside of Facebook and Google. He also is the creator of Panoptic Stacking™, a unique methodology for helping companies grow using multiple channels in a 3 stage funnel system.

Joshua Bretag is a skilled professional in scaling businesses through media buying on Facebook and Instagram and Conversion Rate Optimization. With over 10 years of experience, he takes calculated risks resulting in sustainable leaps in business, managing over six figures in advertising spend per day. Josh has helped start-ups become $30 million revenue generating machines, launch million dollar campaigns, and achieve growth.

Dorothy Illson is the founder of Needle’s Eye Media, a digital marketing agency that specializes in media buying for 7-figure personal brands and digital product businesses. She has a data-driven approach to digital marketing and is also the host of the Do Well & Do Good podcast, which showcases successful individuals who use their platform to make a positive impact on the world. 10% of Needle's Eye Media's profits are donated to charities voted on by the podcast audience.

Tracy Rye, a former elementary school teacher, learned media buying during her summer break 2 years ago and quickly advanced from a junior media buyer to a lead campaign manager for a niche agency. She successfully managed a 7-figure launch for a client while working part-time from home to spend quality time with her children. Tracy's expertise in working with struggling students has translated into skills for managing ad campaigns.

Jonathan Gray is an advertising veteran. Over the last decade, he has managed over $16 million of paid search and social ad spend with one goal: ROI. He is the Senior Digital Media Buyer at Ancient Nutrition and is in charge of turning clicks into customers for the world's leading natural health brand. He also has a thriving personal business in affiliate marketing and consulting where he is constantly innovating, testing, and pushing the barriers of what's possible with paid advertising.

Alex Makarski is a technical marketer and AdSkills Certified Media Buyer who has managed millions of dollars of ad spend on Google Search, Shopping, GDN, YouTube, Microsoft Ads, and Twitter. He recently helped a Silicon Valley cloud computing company go from Series A to a successful acquisition by a multi-billion corporation, an eCommerce brand improve its ROAS from 200% to 800%, and a Toronto local services company grow their sales by 270% in just 18 months.

Jeremy Gillespie is an AdSkills Certified Media Buyer with significant experience building multi-channel campaigns using Facebook, Search, YouTube, Shopping, GDN & Native Ad networks. He specializes in lead generation, as well as eCommerce and has helped companies break $100k in sales in a single day. Jeremy is a growth-oriented marketing geek, technology enthusiast, and customer evangelist.

Nate Smoyer is CEO of Real Team Panda. They specialize in working with real estate tech companies, helping them achieve growth through paid media.He's also the host of the Tech Nest Podcast, a show that interviews leaders and innovators who are working to transform the way we buy, sell, and invest in real estate.

Brat Vukovich is a seasoned digital marketer, with expertise in Display & Youtube advertising. He is the newest member in the Video Power Family, fulfilling the role of campaign manager. Before moving in Digital Advertising world, Brat has been working in the Music Industry for over 10 years, with artists like Billy Gibbons, Steve Vai and Steve Lukather.

Eric Southwell is a proficient "numbers guy." He has been passionately involved in number crunching for over five years, running paid advertising campaigns. Eric is also a co-creator of the AdSkills Bulletproof LinkedIn Ads course.

In this episode, Liana Ling shares the 4 ad networks uses to boost info product sales. Liana helped her info product clients diversify their traffic sources off of just Facebook into other networks like Youtube, Pinterest, and Google.

Jason Stogsdill has helped his clients diversify their traffic sources off of just Facebook, build consistency in their traffic flows to allow them to effectively split test, and construct campaigns that are on a pay-per-conversion basis.