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Building Audience Rapport, And When To Make The Offer With Mike Murphy
In this episode, Mike Murphy discusses how his "thousands" of dollars investment in AdSkills courses and community led to "hundreds of thousands" in revenue. He describes his repeatable and super effective strategy of "building anticipation through engagement and awareness ads", getting people to "know, like and trust" his client, and serving the audience in advance of any sales offer. (HINT: He did $700k in sales recently, on $27k ad spend).