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Choosing EPL Over CPL In Split Tests With Joakim Hansson

Kate Buck Jnr
April 3, 2023
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Digital Marketing Strategist, Joakim Hansson, is the founder of Win Win Win Marketing. A direct response ad agency, working with  7 and 8-figure companies to scale their advertising profitably on multiple ad networks.In his past life, he was a CEO and CMO of 6, 8, and 9-figure companies and he's now a passionate direct response marketer and media buyer.Joakim discusses the success he saw with one client who was running cold traffic to a webinar funnel, selling a $500 product. During testing, they spent 3000 Euros on each ad network, Facebook and YouTube. They went on to pay close attention to both the CPL and EPL of those channels, to discover insights.

If you'd like to work with Joakim, you can reach him at the following links:

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