In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes.
Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems has held him in good stead this year.
Greg talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position himself for growth.
You can contact Greg at firstname.lastname@example.org
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