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Key Notes About Ad Creative That Converts Beyond Vanity Metrics with Rory Stern
Rory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before entering the media buying space, had sought to be recruited by the FBI in the area of Psychological profiling. It's fair to say then, that he knows a little about persuasive ad creative.
This episode of the AdSkills Pros podcast, hosted by Kate Buck Jr, contains a number of key notes including...
- How to attract broke newbies... (Hint: don't do this!)
- The concept of "beat the control"...
- Insights from the "ink blot test"...
- Why it's important to "make no assumptions"...
- How to leverage "Guru images" to grow beyond vanity metrics...
- Why Rory champions 1200x628 and 720x961 ad creative, even though Facebook recommends 1200x1200...
- A big win reducing a client's CPS from $800 to $250...
Get in touch with Rory and his team at HelpWithAds.com to get help with both full service ad management, or to source your next ad creative.
