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Amy Porterfield’s Playbook

Amy Porterfield’s Playbook

Facebook Ads Secrets Revealed!

Published by: Team AdSkills
July 5, 2024

Hey there Adsmiths! Ready to level up your ad game? Let's dive into the world of successful advertisers and see what we can discover.

Why Studying the Pros Matters

You know how sports stars watch game tapes? Well, we're going do the same thing with ads. By looking at what's working for the big dogs, we can steal their secrets and make our own ads pop. It's like getting a cheat code for your marketing!

Meet Amy Porterfield

Now, let's talk about Amy Porterfield. She's a real heavy hitter in the online course world, and based on the Facebook ads library, her ads look like they are crushing it. We're going to peek behind the curtain and see what makes her ads tick. 

Amy's not just throwing spaghetti at the wall here. She's got a smart strategy that keeps her ads running strong, month after month. We're talking consistent branding, a mix of different ad types, and a personal touch that makes her audience feel like they're chatting with a friend.

We're about to go on a ride through Amy's ad playground. By the time we're done, you'll have a toolbox full of tricks to make your own ads shine brighter than a disco ball at Studio 54!

Key Elements of Amy Porterfield's Ad Creatives

Branding Consistency: The Golden Thread

First up, Amy's branding is tighter than a drum. We're talking consistent colors, fonts, and vibes across all her ads. It's like her ads are all part of the same cool club, and everyone wants in. Remember: when your audience sees your ad, they should know it's you faster than they can say "Take my money!"

Ad Format Buffet: Something for Everyone

Amy's not a one-trick pony. Oh no, she's serving up a smorgasbord of ad formats. We've got videos, static images, carousels - the works! It's like she's fishing with different baits to catch all types of fish in the sea. Smart cookie, right?

Personal Touch: Making Friends with the Masses

Here's where Amy really shines. Her ads feel like she's talking directly to YOU. It's not some faceless corporation - it's Amy, your digital BFF, chatting about how she can help. This personal touch is like sprinkling magic dust on her ads, making them irresistible to her audience.

Video Ad Strategies

Snackable Videos: 7-40 Seconds of Awesome

Amy knows attention spans are shorter than a goldfish's memory, so she keeps her videos snappy. We're talking 7 to 40 seconds of pure, concentrated value. It's like the espresso shot of video ads - small, but packs a punch!

Talking Head Videos: Amy in the Spotlight

Picture this: Amy, looking directly at you, spilling the beans on her latest offer. But wait, there's more! She's not just sitting there like a statue. Nope, she's changing it up every few seconds with different angles and backgrounds. It's like a mini-movie starring Amy as the helpful guru next door.

B-roll Bonanza: Text on Top of the Action

Sometimes, Amy steps out of the spotlight and lets B-roll footage do the talking. But she's not leaving you hanging - there's text popping up on screen faster than you can say "call to action." It's like silent movies got a modern, marketing makeover!

Caption This: Words in All the Right Places

Last but not least, Amy's got her caption game on point. She's not shoving them at the bottom where they'll get cut off. Nuh-uh! These captions are front and center, making sure you catch every juicy detail. And bonus: they're not just functional, they're part of the whole look. Talk about multitasking!

Ad Copy Techniques

Using Emojis

Amy likes to use emojis in her ad text. 🚀💥🎉 She doesn't just use them for fun. Emojis help make her ads more interesting. They break up the text and add personality. This helps people notice her ads more quickly. But Amy is careful not to use too many emojis. She doesn't want her ads to look silly.

Adding Links in the Ad Text

Amy puts links right in her ad text. This makes it easy for people to click and visit her website. Some people think Facebook doesn't like this. But Amy knows it's okay to do now. It's an old trick that's becoming popular again.

Trying Different Hooks

Amy tests many ways to start her ads. She tries short, punchy openings. She also tries longer ones that tell a story. Amy wants to find out what her audience likes best. She keeps testing to see which openings make people want to click on her ads.

Talking to Different Segments

Amy changes how she talks in her ads depending on who's seeing them. For people who already know her, she talks like they're old friends. For new people who don't know her, she introduces herself and her work. It's like the difference between talking to a friend and meeting someone new.

Messaging Makeover: Tailoring Talk to Temperature

Talking to People Who Know Her

When Amy talks to people who have seen her ads before, she's friendly and familiar. She might say something like, "Hey, it's me again! Ready to learn more?" It's like she's talking to someone she knows well.

Talking to New People

When Amy talks to people who don't know her yet, she changes her style. She introduces herself and explains why her work is important. She might say something like, "Hi there! I'm Amy, and I help people build online businesses. Want to learn how?" She's careful to explain things clearly and give new people a reason to be interested in what she does.

Brand Presence: To Show or Not to Show?

Amy Porterfield uses her brand differently for people who know her and those who don't. For those who already know her (her warm audience), she's not shy. She puts her face and brand everywhere in her ads. It's like they're old friends, so she can be herself.

For new people (her cold audience), Amy used to be more careful. She didn't want to seem too pushy. But things have changed. As more people have learned about Amy, she's gotten braver. Now, she shows her brand strongly to everyone, even people who don't know her yet. It's like she's saying, "I'm Amy Porterfield, and I'm here to help!"

This change shows that Amy's brand has grown a lot. She can now be herself in all her ads, no matter who's seeing them.

Testing and Optimization

Trying New Ad Formats

Amy doesn't stick to just one type of ad. She's always trying new things. One day she might make a video where she talks to the camera. The next day, she might create a carousel ad with lots of pictures. Amy tests many different ad styles to see what works best. She looks at the data to find out which ads people like most. This way, her ads stay interesting, and her audience never gets bored.

Learning from All Ads

Amy doesn't just look at her successful ads. She also studies the ads that didn't work well. It's like she's solving a puzzle. She compares her good ads to the ones that didn't do so well. This helps her learn and make better ads in the future. Sometimes, an ad that didn't work before might give her ideas for a great new ad. Amy is always looking for patterns and new things to learn from her ads.

Key Takeaways for Marketers

We've looked at how Amy Porterfield makes her Facebook ads. Now, let's talk about the most important things we discovered. These are ideas you should remember when you make your own ads.

Keep Your Brand Consistent

Amy always makes her ads look and sound like her. She uses the same colors, fonts, and style in all her ads. This helps people recognize her ads quickly. When you make ads, try to keep them looking the same way each time. This helps people remember you.

Try Different Types of Ads

Amy doesn't just make one kind of ad. She makes videos, pictures, and carousel ads (ads with many pictures you can swipe through). She does this because different people like different kinds of ads. Some people like to watch videos, while others like to look at pictures. By making different types of ads, Amy can reach more people.

Always Try to Make Your Ads Better

Amy is always trying to improve her ads. She tests new ideas all the time. She looks at how well her ads are doing and tries to make them even better. She knows that what works today might not work tomorrow, so she keeps trying new things.

These are the big ideas from Amy's ads: keep your brand the same, make different types of ads, and always try to improve. If you remember these things, you can make better ads too!

Frequently Asked Questions: Your Burning Questions About Amy Porterfield's Ad Strategies

Q: Do I need to be as famous as Amy Porterfield for these strategies to work?

A: Heck no! Amy's strategies are like a Swiss Army knife - they work for businesses of all sizes. Whether you're a solo entrepreneur or running a team of 100, these tactics can help you level up your ad game. It's not about being famous; it's about being smart with your ads. So don't wait for fame to knock on your door - start applying these strategies today!

Q: How often should I be testing new ad creatives?

A: More often than you change your socks! Okay, maybe not that often, but you should be testing new creatives regularly. Amy's always cooking up fresh ad ideas, and you should too. If you’re not sure, aim to test at least one new creative element every week or two. It could be as simple as changing a headline or as big as trying a whole new video format. The key is to keep things fresh and see what resonates with your audience.

Q: Is it okay to use emojis in B2B ads, or is that just for B2C?

A: Emojis aren't just for texting your BFF! 😎 Emojis can work wonders in B2B too. The key is knowing your audience. If your B2B crowd is more buttoned-up, maybe go easy on the unicorns and rainbows. But a well-placed 🚀 or 💡 can add personality to your ads and make them more engaging. Remember, even in B2B, you're still talking to humans!

Q: How much should I spend on Facebook ads when I'm just starting out?

A: Start small, dream big! You don't need to break the bank to get started. Begin with a budget you're comfortable with, even if it's just $5-10 a day. You can even try Dennis Yu’s Dollar A Day campaigns. The goal is to gather data and learn what works for your audience. As you start seeing results, you can gradually increase your budget. Remember, Amy didn't build her ad empire overnight - she started small and scaled up as she learned what worked.

If you want to dive deeper to master running ads, join our membership here.

Q: Do I really need to show my face in ads like Amy does?

A: Not necessarily, but don't be camera shy! While Amy's face is a big part of her brand, you don't have to be a selfie queen to run successful ads. The key is authenticity. If you're comfortable on camera, go for it! If not, there are plenty of other ways to create engaging ads. Use product mockups, customer testimonials, faceless videos or even animated explainer videos. The goal is to connect with your audience, whether that's with your face or not.

Remember, there's no one-size-fits-all in the world of Meta (Facebook) ads. Use these answers as a starting point, but don't be afraid to experiment and find what works best for your unique business.

Now go forth and conquer those ads!

Liana Ling

CEO, AdSkills

---

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Hey there Adsmiths! Ready to level up your ad game? Let's dive into the world of successful advertisers and see what we can discover.

Why Studying the Pros Matters

You know how sports stars watch game tapes? Well, we're going do the same thing with ads. By looking at what's working for the big dogs, we can steal their secrets and make our own ads pop. It's like getting a cheat code for your marketing!

Meet Amy Porterfield

Now, let's talk about Amy Porterfield. She's a real heavy hitter in the online course world, and based on the Facebook ads library, her ads look like they are crushing it. We're going to peek behind the curtain and see what makes her ads tick. 

Amy's not just throwing spaghetti at the wall here. She's got a smart strategy that keeps her ads running strong, month after month. We're talking consistent branding, a mix of different ad types, and a personal touch that makes her audience feel like they're chatting with a friend.

We're about to go on a ride through Amy's ad playground. By the time we're done, you'll have a toolbox full of tricks to make your own ads shine brighter than a disco ball at Studio 54!

Key Elements of Amy Porterfield's Ad Creatives

Branding Consistency: The Golden Thread

First up, Amy's branding is tighter than a drum. We're talking consistent colors, fonts, and vibes across all her ads. It's like her ads are all part of the same cool club, and everyone wants in. Remember: when your audience sees your ad, they should know it's you faster than they can say "Take my money!"

Ad Format Buffet: Something for Everyone

Amy's not a one-trick pony. Oh no, she's serving up a smorgasbord of ad formats. We've got videos, static images, carousels - the works! It's like she's fishing with different baits to catch all types of fish in the sea. Smart cookie, right?

Personal Touch: Making Friends with the Masses

Here's where Amy really shines. Her ads feel like she's talking directly to YOU. It's not some faceless corporation - it's Amy, your digital BFF, chatting about how she can help. This personal touch is like sprinkling magic dust on her ads, making them irresistible to her audience.

Video Ad Strategies

Snackable Videos: 7-40 Seconds of Awesome

Amy knows attention spans are shorter than a goldfish's memory, so she keeps her videos snappy. We're talking 7 to 40 seconds of pure, concentrated value. It's like the espresso shot of video ads - small, but packs a punch!

Talking Head Videos: Amy in the Spotlight

Picture this: Amy, looking directly at you, spilling the beans on her latest offer. But wait, there's more! She's not just sitting there like a statue. Nope, she's changing it up every few seconds with different angles and backgrounds. It's like a mini-movie starring Amy as the helpful guru next door.

B-roll Bonanza: Text on Top of the Action

Sometimes, Amy steps out of the spotlight and lets B-roll footage do the talking. But she's not leaving you hanging - there's text popping up on screen faster than you can say "call to action." It's like silent movies got a modern, marketing makeover!

Caption This: Words in All the Right Places

Last but not least, Amy's got her caption game on point. She's not shoving them at the bottom where they'll get cut off. Nuh-uh! These captions are front and center, making sure you catch every juicy detail. And bonus: they're not just functional, they're part of the whole look. Talk about multitasking!

Ad Copy Techniques

Using Emojis

Amy likes to use emojis in her ad text. 🚀💥🎉 She doesn't just use them for fun. Emojis help make her ads more interesting. They break up the text and add personality. This helps people notice her ads more quickly. But Amy is careful not to use too many emojis. She doesn't want her ads to look silly.

Adding Links in the Ad Text

Amy puts links right in her ad text. This makes it easy for people to click and visit her website. Some people think Facebook doesn't like this. But Amy knows it's okay to do now. It's an old trick that's becoming popular again.

Trying Different Hooks

Amy tests many ways to start her ads. She tries short, punchy openings. She also tries longer ones that tell a story. Amy wants to find out what her audience likes best. She keeps testing to see which openings make people want to click on her ads.

Talking to Different Segments

Amy changes how she talks in her ads depending on who's seeing them. For people who already know her, she talks like they're old friends. For new people who don't know her, she introduces herself and her work. It's like the difference between talking to a friend and meeting someone new.

Messaging Makeover: Tailoring Talk to Temperature

Talking to People Who Know Her

When Amy talks to people who have seen her ads before, she's friendly and familiar. She might say something like, "Hey, it's me again! Ready to learn more?" It's like she's talking to someone she knows well.

Talking to New People

When Amy talks to people who don't know her yet, she changes her style. She introduces herself and explains why her work is important. She might say something like, "Hi there! I'm Amy, and I help people build online businesses. Want to learn how?" She's careful to explain things clearly and give new people a reason to be interested in what she does.

Brand Presence: To Show or Not to Show?

Amy Porterfield uses her brand differently for people who know her and those who don't. For those who already know her (her warm audience), she's not shy. She puts her face and brand everywhere in her ads. It's like they're old friends, so she can be herself.

For new people (her cold audience), Amy used to be more careful. She didn't want to seem too pushy. But things have changed. As more people have learned about Amy, she's gotten braver. Now, she shows her brand strongly to everyone, even people who don't know her yet. It's like she's saying, "I'm Amy Porterfield, and I'm here to help!"

This change shows that Amy's brand has grown a lot. She can now be herself in all her ads, no matter who's seeing them.

Testing and Optimization

Trying New Ad Formats

Amy doesn't stick to just one type of ad. She's always trying new things. One day she might make a video where she talks to the camera. The next day, she might create a carousel ad with lots of pictures. Amy tests many different ad styles to see what works best. She looks at the data to find out which ads people like most. This way, her ads stay interesting, and her audience never gets bored.

Learning from All Ads

Amy doesn't just look at her successful ads. She also studies the ads that didn't work well. It's like she's solving a puzzle. She compares her good ads to the ones that didn't do so well. This helps her learn and make better ads in the future. Sometimes, an ad that didn't work before might give her ideas for a great new ad. Amy is always looking for patterns and new things to learn from her ads.

Key Takeaways for Marketers

We've looked at how Amy Porterfield makes her Facebook ads. Now, let's talk about the most important things we discovered. These are ideas you should remember when you make your own ads.

Keep Your Brand Consistent

Amy always makes her ads look and sound like her. She uses the same colors, fonts, and style in all her ads. This helps people recognize her ads quickly. When you make ads, try to keep them looking the same way each time. This helps people remember you.

Try Different Types of Ads

Amy doesn't just make one kind of ad. She makes videos, pictures, and carousel ads (ads with many pictures you can swipe through). She does this because different people like different kinds of ads. Some people like to watch videos, while others like to look at pictures. By making different types of ads, Amy can reach more people.

Always Try to Make Your Ads Better

Amy is always trying to improve her ads. She tests new ideas all the time. She looks at how well her ads are doing and tries to make them even better. She knows that what works today might not work tomorrow, so she keeps trying new things.

These are the big ideas from Amy's ads: keep your brand the same, make different types of ads, and always try to improve. If you remember these things, you can make better ads too!

Frequently Asked Questions: Your Burning Questions About Amy Porterfield's Ad Strategies

Q: Do I need to be as famous as Amy Porterfield for these strategies to work?

A: Heck no! Amy's strategies are like a Swiss Army knife - they work for businesses of all sizes. Whether you're a solo entrepreneur or running a team of 100, these tactics can help you level up your ad game. It's not about being famous; it's about being smart with your ads. So don't wait for fame to knock on your door - start applying these strategies today!

Q: How often should I be testing new ad creatives?

A: More often than you change your socks! Okay, maybe not that often, but you should be testing new creatives regularly. Amy's always cooking up fresh ad ideas, and you should too. If you’re not sure, aim to test at least one new creative element every week or two. It could be as simple as changing a headline or as big as trying a whole new video format. The key is to keep things fresh and see what resonates with your audience.

Q: Is it okay to use emojis in B2B ads, or is that just for B2C?

A: Emojis aren't just for texting your BFF! 😎 Emojis can work wonders in B2B too. The key is knowing your audience. If your B2B crowd is more buttoned-up, maybe go easy on the unicorns and rainbows. But a well-placed 🚀 or 💡 can add personality to your ads and make them more engaging. Remember, even in B2B, you're still talking to humans!

Q: How much should I spend on Facebook ads when I'm just starting out?

A: Start small, dream big! You don't need to break the bank to get started. Begin with a budget you're comfortable with, even if it's just $5-10 a day. You can even try Dennis Yu’s Dollar A Day campaigns. The goal is to gather data and learn what works for your audience. As you start seeing results, you can gradually increase your budget. Remember, Amy didn't build her ad empire overnight - she started small and scaled up as she learned what worked.

If you want to dive deeper to master running ads, join our membership here.

Q: Do I really need to show my face in ads like Amy does?

A: Not necessarily, but don't be camera shy! While Amy's face is a big part of her brand, you don't have to be a selfie queen to run successful ads. The key is authenticity. If you're comfortable on camera, go for it! If not, there are plenty of other ways to create engaging ads. Use product mockups, customer testimonials, faceless videos or even animated explainer videos. The goal is to connect with your audience, whether that's with your face or not.

Remember, there's no one-size-fits-all in the world of Meta (Facebook) ads. Use these answers as a starting point, but don't be afraid to experiment and find what works best for your unique business.

Now go forth and conquer those ads!

Liana Ling

CEO, AdSkills

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