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From Software Engineer to Marketing Powerhouse

From Software Engineer to Marketing Powerhouse

Discover the Insider Strategies That Helped Maria Colon Conquer Digital Marketing

Published by: Team AdSkills
May 14, 2024

Have you ever felt stuck in a career that just doesn't ignite your passion? That's exactly how Maria Colon felt after 18 years as a software engineer. But little did she know, a chance encounter at a local business would soon set her on an inspiring journey to become a digital marketing trailblazer.

Maria's story is one of reinvention, resilience, and a relentless pursuit of helping others succeed. It's a tale that will captivate any entrepreneur or small business owner seeking to breathe new life into their marketing efforts.

After leaving the corporate world behind, Maria found herself in uncharted territory. With no prior marketing experience, she dove headfirst into the world of e-commerce and affiliate marketing, determined to make her mark. But it wasn't until she heard a local business owner's lament about their struggle to attract new clients that Maria's true calling emerged.

"I had no clue what I was going to do next," Maria recalls. "But as I started learning more about digital marketing, I fell in love with it."

That newfound passion led Maria on a transformative journey, one that would ultimately culminate in her becoming a sought-after digital marketing expert, armed with the skills and strategies to help local businesses thrive.

From Engineer to Marketer

For nearly two decades, Maria Colon had built a successful career as a software engineer, leading teams and developing complex systems. But deep down, she knew something was missing. The spark that had once ignited her passion had begun to fade, and Maria found herself yearning for a new path.

In 2017, Maria made the bold decision to leave the corporate world behind, trading her software engineering role for the unknown. "I loved my team, I loved the work, but I knew I had enough," she remembers. "It was a male-predominant field, and I think you know when you're done with something."

With no clear plan in place, Maria found herself in her basement, frantically trying to figure out her next move. She initially dabbled in e-commerce, launching a Shopify store, but quickly realized that driving traffic and sales was a significant challenge. Undeterred, Maria then turned her attention to affiliate marketing, but even after a year and a half, the results were not what she had hoped for.

It was at this crucial juncture that Maria received a stroke of serendipity. While visiting a local business, she overheard the owner lamenting about their inability to attract new clients. In that moment, a lightbulb went off in Maria's mind. "What if I can take my skills and narrow it down to local businesses?" she thought. "Can I help local businesses?"

That night, Maria discovered a training program focused on local marketing, and her path forward crystallized. She dove headfirst into learning the strategies and techniques that would allow her to effectively serve the needs of small, local enterprises.

The Secret Weapon Behind Maria Colon's Client Success

As Maria's passion for digital marketing grew, she recognized the need to expand her knowledge and skills. That's when she discovered AdSkills Pro Certification, a comprehensive training program that would forever change the trajectory of her career.

One of the biggest benefits that Maria noticed was the breadth of knowledge covered by AdSkills. "It's not just one thing," she explains. "It's everything you need to be successful in marketing." From sales techniques to the newest trends in AI, AdSkills gave Maria the skills and insights she needed to take her business to the next level.

But the real magic of AdSkills didn't just come from the training itself. It was the access to a community of fellow digital marketers that truly made a difference for Maria. "Just having that community alone makes a big difference, especially for a marketer like myself," she says.

Within this supportive network, Maria could bounce ideas off of others, learn from their experiences, and get feedback on her own strategies. "I'm able to see what works, what doesn't, and put a lot of strategies into practice," she explains.

This community aspect of AdSkills had a profound impact on Maria, both professionally and personally. As she immersed herself in the program, she noticed a remarkable transformation happening.

"The transformation has been completely amazing," Maria shares. "It's not just the business part of it, but also personal." Her confidence grew, her marketing skills sharpened, and she gained a new level of clarity on the direction of her business.

For Maria, AdSkills wasn't just a training program - it was a game-changer that helped her unlock her full potential as a digital marketing expert. By tapping into the comprehensive resources and supportive community, she was able to overcome the initial challenges she faced and build a thriving business helping local companies succeed.

Discover Maria Colon's client-first strategies for driving unstoppable results

As Maria's journey with AdSkills unfolded, her approach to digital marketing began to take shape in a truly remarkable way. Unlike some marketers who might simply sell a one-size-fits-all package, Maria's philosophy was rooted in something much deeper: a genuine desire to help her clients succeed.

"I'm very results-oriented," Maria explains. "I don't want people's money unless I'm able to provide the help that they need."

This client-centric mindset was the driving force behind Maria's holistic approach to digital marketing. Instead of just focusing on tactics like Facebook ads or Google campaigns, she took the time to really understand the unique challenges and needs of each individual business.

"When I talk to people in home service, I'm not just looking to sell them a package," Maria says. "I start by asking questions about where they are, because a lot of them aren't even ready for advertising yet."

For Maria, the key to success was identifying the foundational pieces that her clients were missing - whether it was a well-optimized website, a robust Google Business Profile, or an effective lead nurturing system. Only once those building blocks were in place would she then craft a tailored digital marketing strategy to drive results.

"If you come to me and say you want to do Facebook ads, but you don't have a website, the first thing we need to do is get your website set up," Maria explains. "Or if you don't have a Google Business Profile, we need to get that taken care of first."

This meticulous, client-centric approach has been a game-changer for the businesses Maria works with. By taking the time to truly understand their unique needs and challenges, she's able to implement strategies that deliver genuine, long-lasting results.

"I try to figure out where they are, and then based on that, I offer them a service," Maria says. "I want to make sure they have the right infrastructure in place before they start spending money on advertising."

It's this unwavering focus on her clients' success that has made Maria such a sought-after digital marketing expert. Her ability to tailor her services to each business's specific needs, coupled with the knowledge and support she gained through AdSkills, has transformed the fortunes of countless local entrepreneurs.

As Maria continues to grow her own business, her mission remains clear: to empower other small businesses to thrive in the digital landscape. With her unique blend of strategic acumen and genuine care for her clients, she's become a beacon of inspiration for anyone seeking to take their marketing efforts to new heights.

Passion, Purpose, and a Relentless Drive for Results: The Maria Colon Way

At the heart of Maria Colon's digital marketing prowess lies a set of core values that guide her every step. It's these principles that have not only propelled her own success but also fueled her passion for empowering other small businesses to reach new heights.

Chief among Maria's guiding tenets is a relentless focus on results. "I'm very results-oriented," she explains. "I don't want people's money unless I'm able to provide the help that they need."

This unwavering commitment to delivering tangible, measurable outcomes for her clients is what sets Maria apart in the crowded world of digital marketing. She doesn't just sell a cookie-cutter package; instead, she takes the time to truly understand the unique challenges and needs of each business she works with.

"I try to figure out where they are, and then based on that, I offer them a service," Maria says. "I want to make sure they have the right infrastructure in place before they start spending money on advertising."

This holistic, client-centric approach is rooted in Maria's deep passion for helping others succeed. It's not just about growing her own business; it's about empowering local entrepreneurs to thrive in the digital landscape.

"I love what I do," Maria says, her voice brimming with enthusiasm. "The difference between what I was doing before and what I'm doing now is that with a campaign, you can set it up and within hours, within days, you have results for that client. So you get feedback right away, and I love that."

It's this unrelenting drive to make a tangible difference in the lives of her clients that fuels Maria's every move. Whether she's optimizing a website, crafting a targeted advertising strategy, or simply offering a listening ear, her goal is always the same: to help her clients achieve the success they deserve.

"I don't want people's money unless I'm able to provide the help that they need," Maria reiterates. "That's what drives me – can I help you? If I'm of any help, then I would love to connect with the person."

This client-first mentality, combined with Maria's boundless energy and strategic acumen, has proven to be a potent recipe for success. As she continues to grow her own digital marketing business, she remains steadfastly committed to her mission of empowering local entrepreneurs to thrive in the digital age.

Fearlessly Facing Fears

One of Maria’s favorite quotes, which has become a guiding principle in her life, is: "Be fearless when confronting your fears."

"You're always going to experience fears, no matter what," Maria explains. "But the key is to be aware of those fears and still do whatever it is that you need to do."

This sentiment of facing one's fears head-on has been instrumental in Maria's transformation. After leaving the comfort of her corporate career, she found herself in uncharted territory, unsure of what the future held. But instead of letting her fears hold her back, Maria embraced the unknown, diving headfirst into the world of e-commerce and affiliate marketing.

"I had no clue what I was going to do next," she recalls. "But as I started learning more about digital marketing, I fell in love with it."

This fearless attitude has continued to serve Maria well as she's navigated the ups and downs of building her own digital marketing business. Whether it's trying out a new marketing strategy or stepping outside her comfort zone to connect with potential clients, Maria approaches each challenge with a resolute determination to succeed.

"If you're in alignment with who you are, you can bring anything into your life," Maria believes. "You can learn stuff, you can connect with the right people, and all that stuff."

This holistic approach to personal and professional development has undoubtedly been a key factor in Maria's remarkable transformation and the success she's achieved. By embracing her fears, nurturing her spiritual side, and continuously expanding her knowledge, she's become a true inspiration to fellow entrepreneurs and digital marketers alike.

As Maria continues to blaze a trail in the world of local business marketing, her unwavering spirit and dedication to personal growth will undoubtedly continue to fuel her success. With a fearless mindset and a passion for helping others, she's poised to inspire countless more small business owners to reach new heights in the digital landscape.

Wrap Up

Maria Colon's story is a testament to the power of resilience, reinvention, and a relentless pursuit of helping others succeed. From her 18-year career as a software engineer to her current role as a digital marketing powerhouse, her journey has been nothing short of inspiring.

Through her transformative experience with AdSkills, Maria has not only honed her marketing prowess but also discovered a deep passion for empowering local businesses to thrive in the digital landscape. Her client-centric approach, combined with a steadfast focus on results, has made her a sought-after expert in the field.

As Maria continues to grow her own business, she remains committed to sharing her story and inspiring others. With her fearless mindset, holistic perspective, and genuine care for her clients, she's become a beacon of hope for entrepreneurs and small business owners seeking to take their marketing efforts to new heights.

Key Takeaways:

  • Maria Colon's journey from software engineer to digital marketing expert is a testament to the power of resilience and continuous learning.
  • Joining AdSkills provided Maria with the comprehensive training, expert guidance, and supportive community she needed to overcome her initial challenges and build a thriving business.
  • Maria's client-oriented philosophy and holistic approach to digital marketing have been instrumental in her success, as she focuses on delivering tangible results for local businesses.
  • Maria's unwavering spirit, embodied by her favorite quote "Be fearless when confronting your fears," has been a driving force in her personal and professional growth.
  • By sharing her story and inspiring others, Maria Colon is empowering fellow entrepreneurs and small business owners to embrace the transformative potential of digital marketing.

If you're a small business owner looking to take your marketing to the next level, connect with Maria Colon and learn how her unique approach, coupled with the support of the AdSkills community, can unlock your next phase of growth.

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Have you ever felt stuck in a career that just doesn't ignite your passion? That's exactly how Maria Colon felt after 18 years as a software engineer. But little did she know, a chance encounter at a local business would soon set her on an inspiring journey to become a digital marketing trailblazer.

Maria's story is one of reinvention, resilience, and a relentless pursuit of helping others succeed. It's a tale that will captivate any entrepreneur or small business owner seeking to breathe new life into their marketing efforts.

After leaving the corporate world behind, Maria found herself in uncharted territory. With no prior marketing experience, she dove headfirst into the world of e-commerce and affiliate marketing, determined to make her mark. But it wasn't until she heard a local business owner's lament about their struggle to attract new clients that Maria's true calling emerged.

"I had no clue what I was going to do next," Maria recalls. "But as I started learning more about digital marketing, I fell in love with it."

That newfound passion led Maria on a transformative journey, one that would ultimately culminate in her becoming a sought-after digital marketing expert, armed with the skills and strategies to help local businesses thrive.

From Engineer to Marketer

For nearly two decades, Maria Colon had built a successful career as a software engineer, leading teams and developing complex systems. But deep down, she knew something was missing. The spark that had once ignited her passion had begun to fade, and Maria found herself yearning for a new path.

In 2017, Maria made the bold decision to leave the corporate world behind, trading her software engineering role for the unknown. "I loved my team, I loved the work, but I knew I had enough," she remembers. "It was a male-predominant field, and I think you know when you're done with something."

With no clear plan in place, Maria found herself in her basement, frantically trying to figure out her next move. She initially dabbled in e-commerce, launching a Shopify store, but quickly realized that driving traffic and sales was a significant challenge. Undeterred, Maria then turned her attention to affiliate marketing, but even after a year and a half, the results were not what she had hoped for.

It was at this crucial juncture that Maria received a stroke of serendipity. While visiting a local business, she overheard the owner lamenting about their inability to attract new clients. In that moment, a lightbulb went off in Maria's mind. "What if I can take my skills and narrow it down to local businesses?" she thought. "Can I help local businesses?"

That night, Maria discovered a training program focused on local marketing, and her path forward crystallized. She dove headfirst into learning the strategies and techniques that would allow her to effectively serve the needs of small, local enterprises.

The Secret Weapon Behind Maria Colon's Client Success

As Maria's passion for digital marketing grew, she recognized the need to expand her knowledge and skills. That's when she discovered AdSkills Pro Certification, a comprehensive training program that would forever change the trajectory of her career.

One of the biggest benefits that Maria noticed was the breadth of knowledge covered by AdSkills. "It's not just one thing," she explains. "It's everything you need to be successful in marketing." From sales techniques to the newest trends in AI, AdSkills gave Maria the skills and insights she needed to take her business to the next level.

But the real magic of AdSkills didn't just come from the training itself. It was the access to a community of fellow digital marketers that truly made a difference for Maria. "Just having that community alone makes a big difference, especially for a marketer like myself," she says.

Within this supportive network, Maria could bounce ideas off of others, learn from their experiences, and get feedback on her own strategies. "I'm able to see what works, what doesn't, and put a lot of strategies into practice," she explains.

This community aspect of AdSkills had a profound impact on Maria, both professionally and personally. As she immersed herself in the program, she noticed a remarkable transformation happening.

"The transformation has been completely amazing," Maria shares. "It's not just the business part of it, but also personal." Her confidence grew, her marketing skills sharpened, and she gained a new level of clarity on the direction of her business.

For Maria, AdSkills wasn't just a training program - it was a game-changer that helped her unlock her full potential as a digital marketing expert. By tapping into the comprehensive resources and supportive community, she was able to overcome the initial challenges she faced and build a thriving business helping local companies succeed.

Discover Maria Colon's client-first strategies for driving unstoppable results

As Maria's journey with AdSkills unfolded, her approach to digital marketing began to take shape in a truly remarkable way. Unlike some marketers who might simply sell a one-size-fits-all package, Maria's philosophy was rooted in something much deeper: a genuine desire to help her clients succeed.

"I'm very results-oriented," Maria explains. "I don't want people's money unless I'm able to provide the help that they need."

This client-centric mindset was the driving force behind Maria's holistic approach to digital marketing. Instead of just focusing on tactics like Facebook ads or Google campaigns, she took the time to really understand the unique challenges and needs of each individual business.

"When I talk to people in home service, I'm not just looking to sell them a package," Maria says. "I start by asking questions about where they are, because a lot of them aren't even ready for advertising yet."

For Maria, the key to success was identifying the foundational pieces that her clients were missing - whether it was a well-optimized website, a robust Google Business Profile, or an effective lead nurturing system. Only once those building blocks were in place would she then craft a tailored digital marketing strategy to drive results.

"If you come to me and say you want to do Facebook ads, but you don't have a website, the first thing we need to do is get your website set up," Maria explains. "Or if you don't have a Google Business Profile, we need to get that taken care of first."

This meticulous, client-centric approach has been a game-changer for the businesses Maria works with. By taking the time to truly understand their unique needs and challenges, she's able to implement strategies that deliver genuine, long-lasting results.

"I try to figure out where they are, and then based on that, I offer them a service," Maria says. "I want to make sure they have the right infrastructure in place before they start spending money on advertising."

It's this unwavering focus on her clients' success that has made Maria such a sought-after digital marketing expert. Her ability to tailor her services to each business's specific needs, coupled with the knowledge and support she gained through AdSkills, has transformed the fortunes of countless local entrepreneurs.

As Maria continues to grow her own business, her mission remains clear: to empower other small businesses to thrive in the digital landscape. With her unique blend of strategic acumen and genuine care for her clients, she's become a beacon of inspiration for anyone seeking to take their marketing efforts to new heights.

Passion, Purpose, and a Relentless Drive for Results: The Maria Colon Way

At the heart of Maria Colon's digital marketing prowess lies a set of core values that guide her every step. It's these principles that have not only propelled her own success but also fueled her passion for empowering other small businesses to reach new heights.

Chief among Maria's guiding tenets is a relentless focus on results. "I'm very results-oriented," she explains. "I don't want people's money unless I'm able to provide the help that they need."

This unwavering commitment to delivering tangible, measurable outcomes for her clients is what sets Maria apart in the crowded world of digital marketing. She doesn't just sell a cookie-cutter package; instead, she takes the time to truly understand the unique challenges and needs of each business she works with.

"I try to figure out where they are, and then based on that, I offer them a service," Maria says. "I want to make sure they have the right infrastructure in place before they start spending money on advertising."

This holistic, client-centric approach is rooted in Maria's deep passion for helping others succeed. It's not just about growing her own business; it's about empowering local entrepreneurs to thrive in the digital landscape.

"I love what I do," Maria says, her voice brimming with enthusiasm. "The difference between what I was doing before and what I'm doing now is that with a campaign, you can set it up and within hours, within days, you have results for that client. So you get feedback right away, and I love that."

It's this unrelenting drive to make a tangible difference in the lives of her clients that fuels Maria's every move. Whether she's optimizing a website, crafting a targeted advertising strategy, or simply offering a listening ear, her goal is always the same: to help her clients achieve the success they deserve.

"I don't want people's money unless I'm able to provide the help that they need," Maria reiterates. "That's what drives me – can I help you? If I'm of any help, then I would love to connect with the person."

This client-first mentality, combined with Maria's boundless energy and strategic acumen, has proven to be a potent recipe for success. As she continues to grow her own digital marketing business, she remains steadfastly committed to her mission of empowering local entrepreneurs to thrive in the digital age.

Fearlessly Facing Fears

One of Maria’s favorite quotes, which has become a guiding principle in her life, is: "Be fearless when confronting your fears."

"You're always going to experience fears, no matter what," Maria explains. "But the key is to be aware of those fears and still do whatever it is that you need to do."

This sentiment of facing one's fears head-on has been instrumental in Maria's transformation. After leaving the comfort of her corporate career, she found herself in uncharted territory, unsure of what the future held. But instead of letting her fears hold her back, Maria embraced the unknown, diving headfirst into the world of e-commerce and affiliate marketing.

"I had no clue what I was going to do next," she recalls. "But as I started learning more about digital marketing, I fell in love with it."

This fearless attitude has continued to serve Maria well as she's navigated the ups and downs of building her own digital marketing business. Whether it's trying out a new marketing strategy or stepping outside her comfort zone to connect with potential clients, Maria approaches each challenge with a resolute determination to succeed.

"If you're in alignment with who you are, you can bring anything into your life," Maria believes. "You can learn stuff, you can connect with the right people, and all that stuff."

This holistic approach to personal and professional development has undoubtedly been a key factor in Maria's remarkable transformation and the success she's achieved. By embracing her fears, nurturing her spiritual side, and continuously expanding her knowledge, she's become a true inspiration to fellow entrepreneurs and digital marketers alike.

As Maria continues to blaze a trail in the world of local business marketing, her unwavering spirit and dedication to personal growth will undoubtedly continue to fuel her success. With a fearless mindset and a passion for helping others, she's poised to inspire countless more small business owners to reach new heights in the digital landscape.

Wrap Up

Maria Colon's story is a testament to the power of resilience, reinvention, and a relentless pursuit of helping others succeed. From her 18-year career as a software engineer to her current role as a digital marketing powerhouse, her journey has been nothing short of inspiring.

Through her transformative experience with AdSkills, Maria has not only honed her marketing prowess but also discovered a deep passion for empowering local businesses to thrive in the digital landscape. Her client-centric approach, combined with a steadfast focus on results, has made her a sought-after expert in the field.

As Maria continues to grow her own business, she remains committed to sharing her story and inspiring others. With her fearless mindset, holistic perspective, and genuine care for her clients, she's become a beacon of hope for entrepreneurs and small business owners seeking to take their marketing efforts to new heights.

Key Takeaways:

  • Maria Colon's journey from software engineer to digital marketing expert is a testament to the power of resilience and continuous learning.
  • Joining AdSkills provided Maria with the comprehensive training, expert guidance, and supportive community she needed to overcome her initial challenges and build a thriving business.
  • Maria's client-oriented philosophy and holistic approach to digital marketing have been instrumental in her success, as she focuses on delivering tangible results for local businesses.
  • Maria's unwavering spirit, embodied by her favorite quote "Be fearless when confronting your fears," has been a driving force in her personal and professional growth.
  • By sharing her story and inspiring others, Maria Colon is empowering fellow entrepreneurs and small business owners to embrace the transformative potential of digital marketing.

If you're a small business owner looking to take your marketing to the next level, connect with Maria Colon and learn how her unique approach, coupled with the support of the AdSkills community, can unlock your next phase of growth.

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