The Secrets Behind The Hustle’s $27MM Newsletter

The Secrets Behind The Hustle’s $27MM Newsletter

Dive headfirst into the world of The Hustle, a daily newsletter for the ambitious, curious, and the go-getters.

Published by: Team AdSkills
May 17, 2023

Hey there, rockstars! This is Justin Brooke, your friendly neighborhood digital marketing guru. Today, we're going to dive headfirst into the world of The Hustle, a daily newsletter for the ambitious, curious, and the go-getters.

You see, The Hustle is not just another newsletter floating in your inbox. It's a rich source of stories, insider tips, and juicy tidbits about the business and tech world, loved by millions. And today, we're going to dissect, analyze and understand how The Hustle has risen to the top, making waves with its incredible SEO and digital marketing strategy.

This isn't your regular stroll in the park, folks. We're going to deep dive into the ocean of their strategies, uncovering the hidden treasures of their success. We're going to tear apart their SEO, peek into their keyword ranking, backlinks, and even their social media presence. We're going to explore the depths of their marketing approach and how they've harnessed the power of the digital world to their advantage.

So buckle up, because this is going to be one wild ride! Let's get into it, shall we?

Deciphering The Hustle’s SEO Code

Now, let's face it - SEO can be a daunting beast. But when done right, it can transform a business, skyrocketing traffic and bringing in those much-desired conversions. And trust me, The Hustle knows how to tame this beast!

First things first - their keyword game is on point. They've nailed the art of ranking for some big company names like Ticketmaster, Tumblr, and Lululemon, among others. Even when their rankings aren't topping the charts, they're still grabbing eyeballs and pulling in traffic, which folks, is a testament to the power of SEO. It's like they're David and the massive volume keywords are their Goliath. They know how to hit right at the sweet spot!

Another fascinating aspect is how they intertwine their SEO strategy with their newsletter strategy. It's like they're killing two birds with one stone. Every newsletter issue they churn out on a company morphs into a page on their website. This, in turn, scoops up search traffic, all thanks to the sheer volume of content and the authority they've built over time. They're not just creating newsletters; they're creating a web of interconnected content that boosts their SEO. It's like a well-oiled machine that keeps producing results.

Their backlink game? Well, it's nothing short of impressive. They've managed to rake in a staggering number of backlinks, close to a million, all linking back to their domain. That's like a digital red carpet leading straight to their site, boosting their credibility and SEO ranking.

However, despite their commendable SEO game, they seem to be sliding in search engine rankings. But hey, let's not forget that SEO is a marathon, not a sprint. It's a game of patience and persistence, and The Hustle is definitely in it for the long haul.

The Ads Strategy: Less is More?!?

You might think that a company as prolific as The Hustle would have a concrete advertising game plan, right? Well, let's just say things aren't as straightforward as they seem.

We took a peek at AdBeat to get a feel for their approach on platforms like Google Display and Taboola. You'd expect to find some juicy details here, right? But guess what? It's like they've become digital ninjas, leaving no trace behind. Either they've mastered the art of stealth, or they're playing a whole different game that we're not privy to.

Remember, in this digital age, staying visible is crucial. So it's a bit surprising that The Hustle isn't making more waves in the advertising world. But then again, maybe they're just keeping their cards close to their chest.

Maybe they're using a different domain name that we're not aware of, or perhaps they've found another way to leave their mark without resorting to the traditional advertising routes. It's like they're playing a game of chess, making calculated moves and keeping their strategy hidden from prying eyes.

Despite this seemingly low-key approach to advertising, it's clear that The Hustle is making an impact. The sheer number of backlinks they've acquired is a testament to their influence and reach. And who knows, maybe their stealth mode is part of a bigger, more innovative strategy we're yet to uncover.

So, my friends, we come away from this chapter with a bit of a mystery on our hands. But let's not get hung up on what we don't know. Instead, let's appreciate what The Hustle is doing right, because clearly, they're doing something to generate that much traffic and engagement.

The Hustle’s Social Media Playbook for Dominance

Time to delve into the bustling world of social media. This, my friends, is where The Hustle truly comes alive, flexing its digital muscles and engaging with its massive audience. It's like watching a seasoned performer command the stage, leaving us in awe of its impressive reach and connection with the audience.

Let's start with the big one: Facebook. The Hustle boasts a whopping 729,000 followers here. Now, that's no small feat, people. The platform is a treasure trove of memes and articles that keep followers hooked, engaging, and sharing. It's like a well-oiled machine, consistently churning out content that resonates with its audience. And folks, it's working. Big time!

Swinging over to Instagram, we see a similar strategy. Memes and news articles keep their 340,000 followers entertained and engaged. It's like they've cracked the code for what their followers want and they're delivering it in spades. And why not? It's working, and it's working brilliantly.

Now, Twitter, oh Twitter. This is where things get a little, well, puzzling. With 93,000 followers, The Hustle's Twitter game seems to be, dare I say it, lagging. They're not replicating the successful meme-news combo from Facebook and Instagram. It's like they've taken a detour and are exploring a different path. But hey, maybe they're onto something we're not seeing. Only time will tell.

Lastly, let's talk YouTube. The Hustle has cleverly leveraged YouTube to extend their reach and influence. The main channel of the owner, Sam Parr, houses "My First Million," an insightful podcast that's like a goldmine for business owners. The channel sits pretty with 205,000 subscribers, continuing to grow and evolve.

So, what's the takeaway here? Well, The Hustle's social media strategy is like a well-choreographed dance. Each platform plays a unique role, contributing to a larger, cohesive performance. It's about reaching people where they are, in a way they enjoy. And even though their Twitter moves are a bit perplexing, there's no denying the impact they've made overall in the social media landscape.

Unpacking The Newsletter Magic

Now we're getting to the heart of the matter.

The Hustle's newsletter strategy.

This isn't just your average, everyday newsletter. No, no. This, my friends, is a masterclass in digital marketing.

The Hustle is a newsletter-first company. It's their bread and butter. Their secret sauce. The heart and soul of their operation. And boy, do they do it well. They've got a mammoth 2 million people subscribing to their daily emails. I mean, can you imagine? That's the kind of audience most businesses only dream of.

But The Hustle isn't just sending out any old email. They're crafting in-depth, compelling exposes on big-name companies, churning out content that's not just informative, but downright fascinating. Every email they send out is like a mini-magazine, a deep-dive into the inner workings of today's top businesses.

And here's the real kicker. Every time they send out a newsletter, it's not just landing in inboxes, it's also getting published on their blog. That's right. They're doubling up on their content, squeezing every last bit of value out of their hard work. It's like they've found the magic formula for maximizing their reach and influence.

This strategy is a game-changer. It's not just about building an email list anymore. It's about creating a content powerhouse that pulls in traffic from all corners of the internet. And The Hustle is leading the charge.

So, let's take a moment to appreciate the genius of The Hustle's newsletter strategy. It's not just smart, it's revolutionary. It's a glimpse into the future of newsletters, and it's safe to say, the future is looking bright.


Wrapping Up

We've taken a deep dive into the world of The Hustle, pulling back the curtain on their digital marketing strategy, delving into their SEO tactics, and picking apart their newsletter game plan. And what a ride it's been!

So, let's cap this off with some final thoughts on The Hustle and their digital marketing approach. It's been a wild ride, full of twists and turns, surprises, and a whole heap of learning. So, what can we take away from our exploration of The Hustle's strategy?

  • SEO is a long game, and The Hustle is playing it well. They're leveraging their newsletter content to rank for high-volume keywords and pull in serious organic traffic. That's a win in my book.
  • Their social media game is strong, but not perfect. They've got a killer following on Facebook and Instagram, sharing a mix of memes and articles that their audience loves. But their Twitter strategy needs some work. The takeaway? Always play to your strengths and test different strategies across platforms.
  • The Hustle's newsletter strategy is downright revolutionary. They're not just building an email list, they're creating a content powerhouse. Remember, folks, in the digital marketing game, content is king.
  • And last but not least, they're not heavily relying on paid ads. They've harnessed the power of organic traffic, and it's paying off. Big time.

So, there you have it, friends. The Hustle, broken down and dissected. A digital marketing strategy that's not just good, it's game-changing. As we navigate the ever-evolving world of digital marketing, we can all learn a thing or two from The Hustle's approach.

It's been a pleasure breaking this down for you. Until next time, I'm Justin Brooke from AdSkills. Keep learning, keep growing, and keep hustling.

See you on the flip side!